real estate website pointer
In the latter half of last year, saw 12 million visits on average. Image – Canva
  • 58 million app launches also occurred in January
  • 12 million monthly average visits occurred between July and December 2020
  • REA Group Executive Manager of Consumer Marketing says this shows the sites loyal following

The property website recorded 128 million visitors to the site in January 2021 – a record high for the site.

According to Nielsen Digital Content Ratings, this figure makes the most viewed property site in Australia.

On average, 12 million monthly Australian visits also occurred based on data from July to December 2020.

New membership sign-ups also increased to record levels, with growth in January up 44% compared to last January.

In addition, the app itself saw a large increase in traffic over the past year. 58 million app launches occurred in January, up by 62% compared to the same time last year.

Statistics from another survey, Nielsen Digital Content Planning, shows that during November 2021 6.5 million people using were doing so exclusively.

Sarah Myers, REA Group Executive Manager of Consumer Marketing, believes these statistics reinforce the sites strong loyal following.

“This loyalty is the result of the easy experience across our platforms. The personalised approach speaks to each of these Australians at different stages of the property journey, whether they’re looking to buy, rent or sell,” said Ms Myers.

The news comes as is about to embark on an autumn campaign.

Along with digital advertising, the multi-channel campaign will extend to other mediums such as out-of-home, radio, digital audio, television and for BYOD – Broadcaster Video on Demand, which is content online from traditional TV broadcast stations.

Ms Myers says the new campaign seeks to tap into consumer insights across the sites key audience segments.

“ continues to focus on building highly personalised search experiences for our users. The focus we place on understanding audience segments continues to see strong demand across our platforms” Ms Myers concluded.

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