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  • Swiss retailer Bally signed an 8-year lease for 406 square metres of premium retail space
  • New store expected to open in mid-2021
  • Is part of the retail transformation for the recently redeveloped 388 George Street precinct

Swiss luxury brand Bally has signed an 8-year lease for 406 square metres of premium retail space as part of the luxury retail fashion transformation in the heart of the Sydney CBD.

The retailer will now front King Street, relocating from its previous Pitt Street premises.  The new store is expected to open in mid-2021.

Established in 1851, Bally is well-known in the world of fashion, footwear, and is a manufacturer of high-end accessories.

The signing of the luxury brand comes only a week after the opening of Romeo’s Retail Group of Australia’s European-inspired food market – Locali by Romeo’s.

These recent developments are part of the redeveloped 388 George Street precinct by Brookfield Properties and Oxford Investa Property Partners (OIPP) – a $200 million transformation of the site that was completed in November last year.

Executive Vice President & Co-Head of Brookfield Properties, Danny Poljak expressed his delight to see George Street become an anchor point for the city’s new luxury retail precinct.

“Bally is one of the world’s leading and long-standing luxury brands and puts 388 George Street on the map as a premium retail destination. We are proud to showcase one of the most sought-after brands in the world.”

Danny Poljak, Executive Vice President, Brookfield Properties

Fund manager of OIPP, Nicole Quadliata added the new retailer “redefines this busy CBD corner and complements the newly refurbished office tower, providing an exciting and enhanced amenity to the building.”

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