Joe Hanna
Joe Hanna, MD and CEO of PropTech Group. Background image – Canva.
  • Website Blue is part of the ASX-listed Proptech Group ('PTG')
  • Harcourts now have their website and CRM work with PTG
  • PTG shares were up 4.3% today, with a market cap of just over $100M

Brisbane-based real estate web developer Website Blue has won the Harcourts International web development work.

This is perhaps not very surprising, given that the developer was recently acquired by ASX-listed Proptech Group (‘PTG’) which also won all the CRM (client relationship management) work from the same real estate group a few months ago.

The work includes a fee for the initial development and an initial 12-month subscription for hosting, maintenance and support of over 2,000 website domains. This makes it one of the region’s largest real estate agency web development projects.

Established in 1888, Harcourts is the largest real estate group in New Zealand and one of Australia’s fastest-growing with offices in South Africa, USA, Canada, China, Indonesia, and Mexico.

According to Harcourts, its website serves a global audience attracting over 1 million website visitors a month.

“For many years, the Harcourts brand has significantly invested in technology and innovation.”

“We are delighted to be partnering with Harcourts on this major project to deliver a global, market-leading web presence.“

Luke Thomas, COO, Website Blue

Steve Caradoc-Davies, CEO Harcourts International said that the deal should see “the reimagining of our websites, providing an industry-leading experience that will help us dominate the online space with a voice that few of our competitors have been able to accomplish.”

Based in Melbourne, Prop Tech Group has incorporated the Website Blue website development team with the VaultRE CRM team.

“This two-way syncing and exchange of data enables advanced analytics and behavioural insights, which can be applied in several ways to enhance the quality of CRM data,” said Joe Hanna, MD and CEO of PropTech Group.

At the time of publication, Proptech Group shares were up 4.3% to 84 cents on the ASX, valuing the company at A$103.8 million. The company has had an impressive run since their IPO in late last year, when they were capitalised at $30 million.

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