‘Bleisure’ is on the rise in Australia, and so is Airbnb demand
Remote work acceptance post-COVID fuels bleisure trend, resulting in increased demand for STR and Airbnb accommodations. Image: Canva.
  • Remote work and travel trend "bleisure" rises, driving demand for STR and Airbnb accommodation.
  • Bleisure combines business with leisure, creating new market for travellers seeking extended work-travel experiences.
  • STR and Airbnb accommodations favoured over traditional hotels amidst remote work surge.

Working remotely while travelling, also called “bleisure”, is on the rise, according to a new industry report by short term rental (STR) analytics firm, AirDNA.

The report showed that the recent rise of extended travel combined with remote working has kickstarted a rise in demand for STR and Airbnb accommodation.

Blending business with leisure

Bleisure travel happens when individuals blend their business engagement with leisurely activity while travelling, often resulting in extended vacations. Hence, bleisure travellers have distinct needs from traditional business or leisure travellers.

Indeed, the report found that recent Airbnb and STR demand has risen substantially, while hotel demand has fallen, indicating a change in consumer preference.

Alice’s Home’s managing director, Seiko Ma, believes that the data underscores an upheaval in the separation between business and leisurely travel.

“Since Covid changed the business landscape in 2020, remote work has become not only tolerated but accepted. Team members have not returned to the office in a full-time capacity, as was initially thought,” Ma said.

“Now remote workers are extending their work trips or choosing to travel and work remotely. This trend is becoming a lot more common in 2024 and is resulting in increased demand on STR and Airbnb accommodation.”

“A 2023 report from AirDNA and STR/CoStar reflects the sudden quarterly demand growth for short-term rentals, compared with below 5% growth for hotels, reflecting changing traveller preferences and the ability of short-term rental hosts to react swiftly to these changes.”

Bleisure, a new consumer category?

Ma argues that bleisure travellers have dissimilar requirements when compared to traditional business travellers, thus, hotels and similar accommodation types may fail to meet their needs.

“Business travellers tend to book into hotels in the city centre, so that they may be close to offices they may be visiting, or at least office facilities. However, bleisure travellers want to be outside of large city centres. Most hotel accommodation is situated in city centres, and STR/Airbnb property is available close to beaches and other scenic areas,” she said.

Alice’s Home, an STR and Airbnb property management company operating out of Brisbane and Melbourne, has seen a sustained influx of requests from individuals planning to work while travelling, opting for STR accommodation over traditional hotels or rental apartments.

“The other thing is our listings are set up for occupation longer than a week, and therefore provide facilities for travellers to settle down for a short time and experience “living” in a new area for the short term.

“This year, we will see this trend become more commonplace, as remote working becomes common among many more industries, and efficient systems are in place to work efficiently with remote staff or consultants.”

Seiko Ma, Alice’s Home

You May Also Like

Townsville’s $200K price mismatch between new and existing homes drives demand into the established home market

Demand for established homes is expected to push prices up, with major local projects also seeing people move to Townsville.

Sydney needs more density, not more sprawl, to solve housing woes

Developing inner Sydney suburbs can enhance productivity, wages, and reduce carbon emissions while conserving land and green spaces.

Australia’s inflation rate stays at 3.4%: What it means for borrowers and savers

Annual inflation for January remained steady at 3.4%, signalling stability since November 2021 and a trend towards the RBA’s target band.

Australia’s regional property market records quarterly home price rise of 1.2%, outpacing the capital cities

Some of the strongest performers were dotted across Western Australia and Queensland.

Experts Corner by The Property Tribune

Ko & NPA partner to launch several co-owned luxury properties at Mermaid Beach, Gold Coast

Ko's partnership with NPA Projects provides more opportunities to co-own off-the-plan holiday residences, including exclusive Gold Coast properties

Continue reading

Top Articles

Expert tips on how to be a successful property investor

Property expert and buyer's agent, Lloyd Edge, shares his insights.

Australian commercial property update: Industrial and tourism assets lead the pack in trying times

Commercial assets have faced volatility recently, driven by financing changes and demand fluctuations from institutions and funds.

WA has emerged as a property investment hub, and why that's a good thing

Eastern investors chase Perth's affordability, doubling the distance between home and investment in 2023, reveals MCG research.