- Sales agents are showcasing off-the-plan property developments through VR technology.
- Ophira employs EnvisionVR's Interactive Display, shunning traditional showrooms.
- EnvisionVR's platform enhances project development process and enables flexible interactions regardless of location.
Sales agents have been harnessing the power of virtual reality (VR) to facilitate yet-to-be-built, off-the-plan viewings for property developments, allowing them to reach out to a broader pool of buyers while simultaneously allowing them to ‘view’ the property through the aid of cutting-edge technology.
Inspecting a boutique Queensland beachfront development through VR
Such has happened with Ophira, a palm beach, Queensland development by decorated commercial builder 5Point. Marketed by ARC Project Marketing, the development does not have a traditional showroom.
Instead, the buyers are welcomed to immerse themselves in the property through the use of an interactive display from augmented reality (AR) and VR proptech, EnvisionVR, manifesting the project in the digital world before building commences.
“EnvisionVR has created a completely mobile sales platform allowing property developers, sales agents, and buyers to engage on-site or off-site, in-person or remotely, in real-time,” said EnvisionVR CEO, Michael Shaw.
“The Interactive Display includes virtual property experiences, floorplans, and other digital assets, with stock management and Customer Relationship Management (CRM) functionality for applications such as multi-level residential developments or project home design options.”
Using a remote, off-the-plan sales kit, such as Ophira’s Interactive Display, rather than a traditional showroom, has not affected sales, with more than half of the $7 million apartments sold so far.
“Ophira is a boutique, beachfront development, and the time and cost of a display suite were too onerous for the project,” said 5Point’s development and design manager, Chris Wayman.
“A high-end product requires a high-end experience to present to well-placed buyers and EnvisionVR’s Ophira Virtual Experience takes them through the project perfectly.”
Using the Interactive Display to design projects
Notably, 5Point has also used EnvisionVR’s Interactive Display to liaise with their design team and instruct sub-contractors working on the project.
“Using EnvisionVR’s Virtual Experience internally, contractors have been able to quote on the project more accurately,” Wayman said.
“Better interpretation of the project has helped communicate expectations on things like joinery, kitchen, painting, and tiling.”
ARC Project Marketing director, Dylan Molloy, says that EnvisionVR’s Ophira Virtual Experience allows prospective buyers to explore every facet of the project.
“Our discerning buyers get the complete picture; they can advise what they like and identify aspects of the finishes they would like to upgrade or change to meet their specific requirements,” Molloy said.
Molloy comments that the flexibility of EnvisionVR’s platform is its strongest trait, allowing them to reach buyers regardless of their location.
“Being a small boutique development, we didn’t need a traditional display suite; instead, we met with buyers on-site, at coffee shops, at their homes, and online,” Molloy said.
“EnvisionVR elevates the experience for buyers, allowing them to walk through the entire apartment and out to the balcony in real scale, appreciate the spectacular ocean and hinterland views they will have from each window, and review finishes throughout.”
Dylan Molloy, ARC Project Marketing
“The experience leaves them confident in the project and the product that is going to be delivered.”
