- Includes centres in Spain, Sweden, and Poland
- Part of a wider move by URW to promote the Westfield brand
- Comes as URW recorded footfall of 550M in 2021
Three shopping centres across Europe will soon be rebranded as Westfield, as announced yesterday by Unibail-Rodamco-Westfield (ASX: URW).
The move forms part of the company’s Westfield brand expansion throughout Europe, as URW enjoyed a footfall of 550 million across its European assets last year.
Parquesur in Madrid, Taby Centrum in Stockholm, and Galeria Mokotow in Warsaw will see Westfield branding as of autumn this year.
“The rebranding of these centres continues our strategy to expand Westfield to Flagship European destinations in the wealthiest cities and catchment areas,” said Caroline Puechoultres, Chief Customer Officer of URW.
“The significant opportunity afforded to both retailers and brands by this increasingly digitally linked network of destinations is unparalleled – through Westfield our partners can reach tens of millions of European consumers, driving new possibilities in advertising, brand marketing and retail.”
URW also noted the brand’s success and significance, highlighting 20% higher sales values at URW centres compared to other A category centres.
The company’s Parquesur property was acquired in 1994, and most recently refurbished in 2005. Including a 159,000 square metres of gross lettable area, the centre is the largest of the three latest properties to be rebranded as Westfield and the largest retail offering south of Madrid. The asset is located in the centre of the city of Leganés, just seven kilometres from Madrid.
Täby Centrum in Stockholm plays host to 266 shops across 84,700 square metres of gross lettable area. Acquired in 1997, the property was most recent refurbished in 2015, and also includes 10,700 square metres of office and other space.
URW’s Galeria Mokotów was acquired in 2003 and most recently refurbished in 2013. The property is home to 254 shops across 68,100 square metres of gross lettable area; the property also includes a cinema and fitness centre.
