- Fear of the unknown and other concerns can prevent real agents estate striking out on their own
- Some will prefer to remain with a well known brand, but others could do better in another system
- With the boring admin taken care of, agents can do what they do best - list and sell
For as long as any of us can remember, there have always been agents that work within a recognised brand and those who decide to go it alone and be independent.
Over the decades, these models have changed with the times, including technological advancements replacing traditional marketing systems, for example.
Today, models such as ours (Supported by Image – there are others available) create the opportunity for agents to build their own personal brand and have the back-end support they need to build the success of their own.
Many agents have a desire to work for themselves at some time in the future, but they often don’t take that first vital step towards doing so.
There are many reasons why some agents take the leap to being self-employed or contractors when others do not.
In fact, there are usually three key myths that prevent people from going it alone and creating their own success.
1. Fear of the unknown
Working for yourself comes with so many opportunities that it always surprises me that more people don’t do it.
However, regardless of the industry, it is common for fear to be one of the principal reasons why someone might not go out on their own.
For agents, they may worry about their ability to make enough sales or manage administration and marketing for their venture to be financially feasible.
Our model recognises there are elements of being in business that not everyone is keen on, which even may have prevented them from working for themselves in the past.
That’s why the system can take care of all the things in the background for agents, so they can concentrate on what they do best and what they enjoy most.
2. Profile Risk
One of the myths that seem quite peculiar to the real estate industry is agents being concerned about losing their online profile by creating their own personal brand.
Perhaps they have spent a long time building a strong online presence on property portals working within a franchise and are worried about starting all over again.
However, my perspective is the opposite. Look at it as the opportunity and challenge to build your brand the way you’ve always wanted it to be but never had the opportunity or the freedom to do so.
Agents also worry that they will lose the “might” of a franchise brand to help promote them when, in reality, larger franchises are usually more interested in marketing their own brand rather than their individual agents.
Working for themselves puts the agent’s own name in spotlights, over the broader brand, to help them achieve their career hopes and dreams.
Many agents fear failure when the opportunity to create something that reflects who they are and what they want to achieve should be one that they focus on, but at times self-belief holds them back.
The truth of the matter is employed or contractor sales agents within traditional franchises are already responsible for their own success and incomes.
It’s just they usually must share a significant percentage of their profits with head office and march to the beat of a rigid drum.
But other models can support agents to become the best they can be while taking care of mundane administrative business in the background.
After all, the consumer deals with the agent rather than the agency, due to human connections that the hard graft of our agents has carefully developed over time.
Having an agent-centred focus ensures that agents can have the best of both worlds.
And that is the ability to drive their own success while also benefiting from the weight of a progressive brand behind them, helping them to shoot for the stars of their own making.