“Prosumers” driving a new era of residential energy consumption
“Prosumers” driving a new era of residential energy consumption – Source: Pexels
  • Individuals that both produce and consume resources will change the way household energy is managed
  • The energy industry and government must work together
  • The rise of solar and electric vehicles is adding to the mix

With rising energy costs impacting household budgets across the country, “prosumers” are likely to take a more active approach to managing energy consumption according to an expert.

Vice President of Clipsal by Schneider Electric, Chris Kerr said prosumers, individuals that both produce and consume resources, are going to change the way energy is managed.

He said, “Prosumers are driving the emergence of a new era of residential energy consumption in Australia, in response to rising energy prices and environmental concerns. This emerging market has the potential to reshape homes of the future and it has already started, but prosumers need help.”

Kerr said that according to the Australian Government’s Department of Industry, Science, Energy, and Resources, households accounted for 43% of all energy usage in 2019.

Solar to play a larger role

He said that by producing their own energy and electrifying their homes, prosumers will change this mix with the help of solar and smart technology.

According to Kerr, prosumers often face challenges in navigating the complex and constantly evolving energy market, with information overload, lack of trust in energy suppliers, data safety concerns, changing policies, and the speed of perceived tech obsolescence all holding potential prosumers back.

He said the energy industry and government must work together to educate citizens and support them to create their own energy ecosystems.

“Electricians can step in and be the trusted guide they need.”

Kerr said that the energy management system is the clear entry point for the ‘prosumer home of the future.’

“It will act as a central hub linked to solar panels and batteries, including one or more electric vehicles (EVs). These technologies are already here and growing in popularity.”

By the end of 2020, solar panels were fitted to 32.3% of detached homes in Australia, according to Kerr.

He also said that the rise in popularity of EVs is contributing to the prosumer movement.

“According to the Federal Chamber of Automotive Industries (FCAI), electric vehicle sales in Australia in January 2023 increased by 360% compared to the previous year. This trend is expected to continue as more affordable models enter the market and the charging infrastructure improves.”

“While challenges remain for prosumers, they are also driving innovation and change, with new technologies and business models emerging to meet their needs.”



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