Panel Discussion: Rethinking Equity in Asian real estate
Panel Discussion: Rethinking Equity in Asian real estate. IMAGE: Supplied
  • ARES 2025 keynotes deliver economic insights and design spotlight on innovative projects.
  • Discussions on equity in Asian real estate feature UN-Habitat experts and regional market perspectives
  • ARES Power Women of 2025 honoured at exclusive afterparty with industry trailblazers.

PropertyGuru Asia Real Estate Summit spotlights PropertyGuru Week 2025 with conversations on Trusted Marketplaces and Thriving Communities.

The 11th edition of the PropertyGuru Asia Real Estate Summit (ARES 2025), supported by Sybarite Architects, convened over 400 delegates at The Athenee Hotel, a Luxury Collection Hotel, Bangkok, on 11 December.

As the thought leadership platform of PropertyGuru Group (NYSE: PGRU), the full-day event featured expert talks, panel discussions, keynote presentations, and networking ahead of the Asia Property Awards Grand Final and International Luncheon on 12 December.

Responding to the theme of Trusted Marketplaces and Thriving Communities, ARES 2025 explored intersections of property, technology, design, sustainability, and resilience across Asia Pacific markets.​

Panel Discussion: The Brand Premium: How Urban Branded Residences Are Rewriting the Rules of Value
Panel Discussion: The Brand Premium: How Urban Branded Residences Are Rewriting the Rules of Value. IMAGE: Supplied

Opening Keynotes Set the Stage

Syetarn Hansakul, senior analyst for South-East Asia at The Economist Intelligence Corporate Network, kicked off proceedings with macro insights on global challenges and the regional outlook into 2026.

Simon Mitchell, co-founder of Sybarite Architects, then followed with a Design Spotlight on The Power of Place, showcasing award-winning projects like SKP Wuhan.

These sessions underscored the summit’s focus on innovative design and economic foresight amid evolving market dynamics.​

The Economist Keynote by Syetarn Hansakul, Senior Analyst, South-East Asia, The Economist Intelligence Corporate Network
The Economist Keynote by Syetarn Hansakul, Senior Analyst, South-East Asia, The Economist Intelligence Corporate Network. IMAGE: SUpplied

Panels Tackle Industry Challenges

A panel on The Brand Premium, moderated by Bill Barnett of C9 Hotelworks, featured hospitality leaders including Jael Fischer (Six Senses), Lee Lin (Nobu Hospitality), Penny Trinh (Marriott International), and Saowarin Chanprakaisi (The Ascott Limited), discussed how branded residences redefine value.

Duncan James Simpson of CyberAI addressed data security in AI-driven markets, highlighting risks and safeguards for proptech integration.

Tech Spotlight by Duncan James Simpson, Founder and Director of CyberAI / Philanthropist / Television & Social Media Personality
Tech Spotlight by Duncan James Simpson, Founder and Director of CyberAI / Philanthropist / Television & Social Media Personality. IMAGE: Supplied

Subsequent discussions covered equity in Asian real estate, wellness in communities, and resilient cities, with contributors like Dr. Nai Jia Lee (PropertyGuru), Dr. Jing Yu (UN-Habitat), and Ambassador Chantale Wong (former Asian Development Bank).​

Panel Discussion: Resilient Cities in the Era of Digital Economies
Panel Discussion: Resilient Cities in the Era of Digital Economies. IMAGE: Supplied

Closing Highlights and Recognitions

The summit wrapped up with an international keynote from two-time Olympic gold medalist Panipak “Tennis” Wongpattanakit on building resilience through sport and community.

International Keynote: Building future resilience through sport and community, by Panipak “Tennis” Wongpattanakit, Two-time Olympic Gold Medallist in Taekwondo. IMAGE: Supplied
International Keynote: Building future resilience through sport and community, by Panipak “Tennis” Wongpattanakit, Two-time Olympic Gold Medallist in Taekwondo.

VIPs attended an exclusive afterparty at Kandhavas Place, honouring the ARES Power Women of 2025: Ambassador Chantale Wong, Marine Novita (Miliki Rumah), Marisa Sukosol Nunbhakdi (The Sukosol Hotels), and Ar. Dr. Serina Hijjas (HIJJAS Architects).

PropertyGuru Week extended to 13 December with a Creator Spotlight by Kevin Tai on health, wellness, and authentic influencer marketing.​

Forward-Looking Impact

ARES 2025 reinforced PropertyGuru’s role in reducing market uncertainty through transparent platforms, advocating for innovation, green building, and gender equity.

Jules Kay, the general manager of PropertyGuru Asia Property Awards and Events, emphasised connecting technology, design, finance, and sustainability to foster trusted marketplaces and thriving communities.

Jules Kay, General Manager, PropertyGuru Asia Property Awards & Events
Jules Kay, General Manager, PropertyGuru Asia Property Awards & Events. IMAGE: Supplied

“We connect technology with design to bring finance together with sustainability, data with human experience, policy with innovation. All these things come together at ARES.”

Jules Kay, General Manager – PropertyGuru

Partners such as BusinessWorld and Tatler Asia Homes backed the event, positioning Asia Pacific real estate for resilient growth.



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