Buyers are active in Melbourne – Image: Unsplash
  • Victoria dominates as the state with the most active buyers
  • Berwick, Buderim, and Kew are highly sought-after suburbs
  • Inner-city areas are popular for unit buyers

Victoria has the most suburbs where active buyers are out in force and looking to purchase properties according to new research.

Data from PropTrack has revealed the most in-demand suburbs this winter are heavily focused in Victoria, led by the Melbourne outer south-eastern suburb of Berwick, which had 41,860 highly engaged buyers on realestate.com.au in the past 12 months.

Buderim, an urban centre on the Sunshine Coast in Queensland was second on the list, with 38,452 highly engaged buyers, followed by Kew, in inner-city Melbourne, with 33,229 highly engaged buyers.

Victoria had nine of the top ten postcodes from across the country for housing markets, with Point Cook, Brighton, Croydon, Richmond, Mount Martha, Frankston and Werribee all seeing a large number of active buyers.

Top 10 most in-demand suburbs for winter 2023 (Houses)

Highly engaged buyers – houses

Suburb State Postcode Highly engaged buyers in the suburb
Berwick VIC 3806 41,860
Buderim QLD 4556 38,452
Kew VIC 3101 33,229
Point Cook VIC 3030 32,671
Brighton VIC 3186 32,262
Croydon VIC 3136 32,230
Richmond VIC 3121 31,833
Mount Martha VIC 3934 31,268
Frankston VIC 3199 31,265
Werribee VIC 3030 30,908

Source: PropTrack.

Top 10 most in-demand suburbs for winter 2023 (Units)

For units, Melbourne had the most active buyers, with 74,890, followed by Surfers Paradise in QLD with 51,659.

Victoria again featured heavily in the top 10 unit markets seeing high demand, with South Yarra, St Kilda, Richmond, Southbank and Hawthorn all seeing plenty of active buyers.

While in Queensland, both Brisbane City and Southport saw a high number of active buyers for units, with Adelaide in South Australia rounding out the top 10.

Highly engaged buyers – units

Suburb State Postcode Highly engaged buyers in the suburb
Melbourne VIC 3000 74,890
Surfers Paradise QLD 4217 51,659
South Yarra VIC 3141 44,863
St Kilda VIC 3182 39,082
Richmond VIC 3121 36,139
Southbank VIC 3006 33,360
Hawthorn VIC 3122 33,038
Brisbane City QLD 4000 32,812
Southport QLD 4215 29,702
Adelaide SA 5000 28,554

Source: PropTrack.

Victorian demand high

PropTrack, Economist, Anne Flaherty said Victoria is seeing the highest level of engagement of any state, particularly among those looking to purchase a house.

“Victoria accounted for nine of the top 10 most highly engaged suburbs for houses and six of the top 10 for units,” said Flaherty.

“Suburbs seeing the most engagement among those looking to buy a house are typically located in middle and outer metropolitan areas of capital cities.”

Anne Flaherty, PropTrack, Economist

Flaherty said the list of suburbs shows that buyers are chasing lifestyle factors when looking to buy homes.

“Across all states, the suburbs seeing the most engagement from buyers are typically located in scenic areas that combine high levels of liveability with excellent amenity.

“Standout regions include Sydney’s scenic Northwest, Melbourne’s Outer East and Mornington Peninsula, and Queensland’s Gold Coast.”

She said inner city locations are also proving popular with unit buyers.

“When it comes to the suburbs seeing the highest level of engagement for units, inner city areas dominate, with the Melbourne, Brisbane, and Adelaide central business districts all making the national top 10.”

Flaherty said despite the seasonal dip during the colder months,

“Winter is typically a quieter season for the property market.”

“But clearance rates in June were higher than the lows seen late last year, and auction volumes are staying in line with last year’s levels.”



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