Punthill Maitland will be located on the High Street, the property to be the first of several Veriu projects under the Punthill name in regional NSW. Image: Supplied.
  • Located at 373 High Street, Maitland
  • Developed by Panthera Group
  • To be branded Punthill Maitland

Veriu Group recently turned the first sod on its Punthill Maitland project, the company’s first Punthill property in regional New South Wales.

To be developed by Panthera Group, the property is located at 373 High Street, Maitland, some two hours north of Sydney.

Rendering of the Punthill Maitland
Rendering of the Punthill Maitland on the High Street. Image: Supplied.

The property will be the first hotel brand slated to open in the regional NSW town in over a decade, Veriu said in a press release. Veriu also said the Maitland property is the start of its regional NSW expansion plan for the Punthill apartment hotel accommodation model.

“The upper Hunter Valley has long been a key destination for both corporate and leisure travellers. But we also know that in a post-pandemic world, both groups now want to travel differently,” said Veriu CEO Zed Sanjana.

“From a corporate travel perspective, the region has great diversity of industry, including Energy, Construction, Government and Health being key drivers of the economy.

“The demand from these industries has translated into increasing demand for premium extended stay self-contained accommodation where guests can combine the benefits of business facilities with all the comforts of home.”

The Hunter Valley property is also expected to service the changing needs of leisure travel:

“For leisure travellers the situation is slightly different again. We know there’s an all-time high number of people holidaying domestically.

“People are more inclined to want to travel closer to home and explore their own country, which has seen a huge boom in regional accommodation over the last few years compared to international which has become way more expensive.

“Certainly, the Hunter’s popularity as a tourism destination is showing no signs of abating.”

Construction on Punthill Maitland is now underway, with the property expected to open in late 2023. Located in the heart of Maitland’s High Street commercial hub, the 76-key apartment hotel will feature conference facilities, a gymnasium and café, and will cater to both the corporate and leisure travel market.

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