Image: Canva, Openn Negotiation.
  • Promotes Openn products and services to agents of Century 21
  • Openn technology integrated into Century 21 CRM software

Openn Negotiation (ASX: OPN) has executed a partnership agreement with Century 21 Australia.

The deal will see Openn Negotiation’s products and services promoted to vendors and sales agents in the Century 21 Network, and Openn technology integrates into Century 21’s e-Sales CRM software along with a program that incentives agents to adopt the Openn Platform to sell properties.

“We’re thrilled to partner with Century 21 – a globally significant player in the real estate market. This Partnership is further validation of the effectiveness of our technology which is helping thousands of real estate agents achieve optimal sales outcomes for their clients,” said Openn CEO AU/NZ Sean Adomeit.

“Openn will do everything we can to assist Century 21’s large network to understand the power of the Openn platform and anticipate building an enduring and mutually beneficial Partnership with this market leading group. Together with Century 21, we hope to improve transparency and efficiency in property transactions in the Australasian region.”

“As agents, we’re acutely aware of the need to provide transparency to participants in real estate transactions. For some years, we’ve observed Openn’s growing role in addressing this need for transparency in the Australian and New Zealand markets,” said Century 21 Australia CEO James Bell.

“We’re delighted to offer this cutting-edge solution to our expanding network of property sales professionals and look forward to helping Openn to onboard their technology to our sales teams. The roll-out of Openn’s technology to the Century 21 agent community represents our commitment to provide a unique value proposition to our staff and clients.”

The move comes after a very active mid-2022 for Openn, when the company started several pilots in the United States and Canada along with a $5 million raise.

In April, Openn announced a pilot agreement with The Canadian Real Estate Association (CREA) and Triangle MLS. Triangle saw Openn have exposure to the North Carolina market.

In May, Openn announced its pilot with bridgeMLS, opening OPN to the northern California and Bay Area markets.

In June, Openn announced a pilot with BeachMLS, which saw the Floridian markets of South Florida and the Treasure Coast come onto the Openn radar.

In July, the raise was announced. July also saw a commercial collaboration agreement between Openn and Realty Assist Australia.

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