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Image: Canva, REA Group.
  • REA Group acquired 27% of the business in 2021.
  • CampaignAgent is a fintech that launched in 2017.
  • The fintech was co-founded by Shaun Moriarty and Seth Watts.

REA Group has today announced the acquisition of the remaining stake in CampaignAgent; REA acquired a 27% stake in the business in 2021.

CampaignAgent is a fintech company that was co-founded by Shaun Moriarty and Seth Watts in 2015 and launched in January 2017. It is the market leader for vendor paid advertising and home preparation finance. The service offers vendors choice and flexibility around the payment of their campaign and enables real estate agents to provide vendors with advertising and property presentation funding options quickly and easily.

The fintech has a firm command of the industry, with agency partnerships that represent circa 25% of Australia’s residential property listings, and has assisted over 120,000 vendors in selling their homes.

“Since our initial investment in 2021, we have supported the growth and development of CampaignAgent,” said REA Group CEO, Owen Wilson.

“Its products enhance the seller experience by removing friction and delivering flexibility to accommodate a wide range of vendor preferences. This benefits both our customers and consumers and helps make the real estate market more efficient.

“We see a significant opportunity to increase awareness of CampaignAgent’s innovative solutions and to deliver further financing options for the property sale process,” added Wilson.

“The acquisition by REA Group not only offers stability and long-term security for the industry but also presents an opportunity to revolutionise the real estate landscape in Australia,” said CampaignAgent’s founder and CEO, Shaun Moriarty.

“With the power of REA behind us, we’re excited to provide enhanced services to our clients and drive the future of vendor paid advertising and home preparation finance.”



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