Country Couple
‘Virus escapees seeking provincial Australia’, or VESPAs as Bernard Salt calls them. Photo – Stock.
  • Covid-19 has changed the way everybody conducts their everyday life
  • The VESPA's are coming!
  • The trend is changing the face of rural areas

The Covid-19 Pandemic has changed the way everybody conducts their everyday life, in terms of their business, sporting, social interactions and so much more. This has created winners and losers across a range of different areas and industries.

One interesting demographic change, has been closely monitored by one of Australia’s leading social commentators and business analysts, Bernard Salt. Two decades ago coined the term ‘sea change’, being the flight from major capital cities to coastal areas by not only retirees but families and professional couples.

The current change Salt has cleverly dubbed is “VESPA’s being Virus Escapees Seeking Provincial Australia. Whilst Mr Salt draws most of his facts and figures from the east coast, it’s interesting to see the tree change effect happening in rural areas of Western Australia, which is once again a draw card for city dwellers and the like.

With the realisation brought about by Covid-19 that many workplaces are not always office or location bound, plus the advent of Zoom meetings, and the ability to conduct work from home and interact online, has offered the opportunity for the workforce and its employers to look at structuring a different way of conducting business and moving forward.

Retirement. Lifestyle. Eco-friendly.

As well as changing the way that we live our lives, the pandemic has sped up the life change or retirement decision for a lot of families of that age bracket, moving it sooner rather than later. Another huge benefit is the changeover price. By selling their city-based properties, they reduce their mortgage substantially or have cash left over for purchasing their country abode.

Larger lifestyle blocks ranging between one to two hectares are proving extremely popular with the environmentally friendly, health conscious awareness of many West Australians. The ability to build a rambling eco-friendly home, harvest rain water, grow your own veggies, keep chickens, horses, sheep etc. all are proving a great drawcard for all types of families, from all walks of life.

By leaving the more congested suburbs in the city, with pollution, the daily grind and rat race has proved a great appeal as people seek quaint character towns such as Bridgetown or Pemberton or blend with the coastal regions of Denmark and the likes of Margaret River etc. Even some wheat belt towns are inheriting such buyers within their townships and shires.

The ability to remain far more Covid-19 safe with less crowded suburbs and workplaces, is another attraction.



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