An artist’s interpretation of the lobby at The Rochester Broadbeach. Image – Supplied
  • 170 two and three bedroom apartments are now on the market
  • The site is on the corner of Surf Parade and Britannia Avenue in Broadbeach
  • Unit prices in the postal code have grown 7% over the last year

A collection of 170 two and three bedroom apartments is now available in the Gold Coast as The Rochester Broadbeach development comes to market.

The $275 million apartment building is being developed on an 1813 sqm corner block fronting Surf Parade and Britannia Avenue in Broadbeach by Polycell Property Group.

This 39-level building provides a variety of floorplans, including two-bedroom units starting at 112 sqm and priced from $962,000, as well as three-bedroom apartments starting at 156 sqm and priced from $1.57 million.

It was announced earlier this year that construction was underway with demolition works having kicked off. The development is scheduled to be completed in late 2025.

Asking prices

The asking prices for units have grown 7% over the last year in the 4218 postal code area where The Rochester is located. The average weekly asking price in March 2022 was $733, 000 while this month it is $785,000 according to SQM data.

Property asking prices for postal code 4218

High volume of inquiries reported

MOTIV, a project sales and marketing agency, is in charge of managing the apartment sales for The Rochester Broadbeach. Their team has reported a high volume of inquiries since the development application approval was made public.

MOTIV founder and CEO Carly Cottam said her team was not surprised by the volume of interest, considering the sustained demand for premium properties in Broadbeach.

“The Rochester is perfectly positioned for the luxury homeowner seeking designer apartments within walking distance to the beach and the premium lifestyle hub of Broadbeach, with all its cafes and restaurants.”

Carly Cottam, MOTIV founder and CEO

“Broadbeach is one of the most sought-after places to live in Australia and The Rochester presents the market with a unique opportunity to own a large, luxury apartment in the heart of it with everything they want and need right on their doorstep,” Ms Cottam said.

“A great deal of consideration was given to the apartment design to meet the specific needs of sophisticated property buyers seeking larger, more stylish apartments with floorplans that flow and create space.

An artist’s interpretation of The Rochester Broadbeach streetscape. Image – Supplied

The Rochester Broadbeach design

The Rochester Broadbeach, designed by BDA Architecture, has a style aimed to complement the natural coastal beauty and vibrant atmosphere of Broadbeach. Created with sustainability in mind, the building will have energy-efficient features including a basement car park with 17 electric vehicles docking stations.

Eastview Australia Managing Director Graham Goldman is The Rochester Broadbeach Project Director. He said the development team was delighted to be releasing this collection of luxury apartments to the market for the first time.

“In collaborating with our award-winning design team, we have created a modern and timeless apartment building that maximises the site’s prime lifestyle position in the heart of Broadbeach,” Mr Goldman said.

“The result is an elegant, coastal-inspired style of natural stone and timbers with premium quality fittings and finishes and high-end appliances

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