The platform was launched in partnership with a new Villawood development tin Sunbury, Victoria. Image – Canva.
  • Oliver Hume launched its Online Deposit direct platform in April 2020
  • Platform has recorded over 850 transactions
  • Same have occurred between 12am and 6am

An online real estate innovation launched amid the initial turmoil of the pandemic last year has recorded over 850 online transactions.

Property fund group Oliver Hume launched its own ‘Online Deposit Direct’ proptech platform in April 2020 in conjunction with developer Villawood at their Redstone estate in Sunbury, north west of Melbourne.

The platform allows buyers to pay deposits on new blocks of land without having to meet in person with a sales representative or having to visit a sales office. It has already accounted for 12% of all Oliver Hume deals since launch.

Julian Coppini, Oliver Hume Chief Executive Officer, said the company moved rapidly to accommodate restrictions and pandemic-proof sales processes.

“The platform creates a seamless transaction between the project website, CRM and interactive masterplan ensuring that inventory is always live and only available lots are able to be purchased,” Mr Coppini said.

Julian Coppini
Julian Coppini. Image – website

“Purchasing land has evolved from a physical exercise into a digital experience through technological innovations and changes in buyer behaviour.”

Julian Coppini, Oliver Hume CEO

The news comes as Release.Me – a platform that allocates off-the-plan land releases  – was recently launched.

Mr Coppini added that transactions are taking place remotely at any time, noting some transactions are sometimes being finalised between 12am and 6am in the morning.

He said this innovation facilitates seamless transactions while meeting health and safety protocols.

“Buying land is now a 24/7 industry and digital platforms like our Online Deposit Direct are making sales more convenient, and safer, than ever.”

Darren Blair, Oliver Hume head of operations for Project Marketing, said momentum continues to be built thanks to the pandemic speeding up digital transformation across most industries.

“Online sales now represent a significant proportion of all our deals and we expect them to become even more common in the future,” Mr Blair said.

“Buyers are purchasing sight unseen in many cases with the use of renders, interactive masterplans and now online deposit functionality.

Darren Blair, Oliver Hume Head of Operations Project Marketing

“Purchasing a block of land can be done with confidence whilst watching the latest Netflix series,” Mr Blair concluded.

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