- REA Group commences partnerships with two new digital focused companies
- The real estate industry experiences a digital shift post-COVID
REA Group has announced new partnerships with Realtair and CampaignAgent adapting to the post-COVID digital world.
The company better known by their subsidiary realestate.com.au, hope that these partnerships will help streamline the process of attracting and converting seller leads.
REA Group Chief Executive Officer Owen Wilson sees the company as ready for the changing landscape.
“The pace at which the industry is adopting digital solutions post COVID-19 places REA in an excellent position to connect our customers with more property owners and win their next listing.”
The Australian proptech company, Realtair, aims to create ease and efficiency in the property purchase process.
Peter Matthews the Realtair Chief Executive Officer and Founder said the partnership will help “…agents win more listings and find business efficiencies through the use of our dynamic and innovative technology, which improves and provides transparency to the overall vendor experience.”
realestate.com.au’s partnership with CampaignAgent will provide pay now or pay later options for property advertising. More than 20% of Australian residential property listings are represented by a real estate agency in partnership with CampaignAgent.
Wilson says customers will benefit from “…even greater choice and flexibility around payment for their advertising, with the option to pay now or pay later for their marketing campaigns”.
The new range of products resulting from these partnerships is expected to become available in the coming months.