- Master Collaboration Agreement penned with La Vie
- This agreement will see the Group expand in Australasia
- The Group plans to also launch a centralised franchising services model
Radisson Hotel Group has signed a Master Collaboration Agreement with La Vie Hotels and Resorts, which will see over 30 hotels added to the Group’s portfolio over the next decade.
La Vie Hotels & Resorts is an owner-centric hospitality management company, which provides hospitality solutions across multiple fields.
The partnership between La Vie Hotels & Resorts and Radisson Hotel Group strengthened after its inception in 2022, when three hotels in Sri Lanka underwent successful rebranding and conversion.
This Agreement will see Radisson Hotel Group become La Vie’s preferred partner, enabling La Vie to develop, manage and operate under five brands: Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson.
Expansion in Asia Pacific Region
The Group’s portfolio will also see its expansion in Australia, says Radisson Hotel Group APAC Chief Development Officer Ramzy Fenianos.
“Our plan is to be present in all capital cities and tier 1 cities in the market, such as Sydney, Melbourne and Brisbane,” he said.
“With the 2032 Summer Olympics poised to take place in Brisbane, it serves as an opportune moment for the Group to capture growth and demand.”
Other areas of expansion include New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji and Vanuatu.
“Looking ahead, we have put in place plans to further increase our footprint in the market; one way is through building strategic partnerships, similar to the one we have just signed with La Vie Hotels & Resorts,” Fenianos said.
Launching The Centralised Franchising Model
Fenianos added the Group is looking to enhance their operations in Australasia by introducing a centralised franchising services model.
“The centralised franchising service will soon be extended into Australasia and will enable independent and small-scale hotel companies to harness the power of Radisson Hotel Group’s global network,” he said.
“The Club of Revenue Management by Radisson Hotel Group, one of the services that is provided as part of the centralised franchising model, will also help hotels to revolutionise their revenue management with a cost-effective, cutting-edge system for maximum efficiency and rate optimisation.”
Area Senior Vice President for South East Asia & Pacific Andre de Jong says, “Providing numerous and flexible benefits to seasoned owners to independently operate their hotel, the centralised franchising services model will enable owners to leverage the support, brand recognition and global distribution of Radisson Hotel Group through proprietary systems and business intelligence tools.”
“In addition to the Group’s standard franchising services, additional resources will be made available for owners which includes revenue management, 24-hour reservations support, as well as advisory support that will enhance revenue and reduce their operating costs.”
