- Accenture and Lendlease are expanding their partnership to further invest in developing Lendlease’s industry-leading Podium Property Insights (PPI) platform
- PPI uses sensors placed within buildings, to provide real estate managers with productivity insights
- The technology was used successfully in a four-week trial in Singapore
Accenture and Lendlease have announced they are expanding their partnership to further invest in developing Lendlease’s industry-leading Podium Property Insights (PPI) platform to increase digital and in-store visits by providing a blended experience.
PPI uses real-time data collected from sensors placed within building environments, to provide real estate managers with productivity insights to better understand how their workplaces are utilised.
With the use of artificial intelligence, augmented reality and virtual reality, Accenture and Lendlease delivered an innovative experience in Lendlease’s shopping malls in Singapore in celebration of the Chinese New Year. The trial allowed customers to access in-store offers, digital tokens and NFTs, enabling retailers to blur the line between online and in-store experiences.
Partnership with an eye to the future
Peter Burns, who leads Accenture’s business in Australia and New Zealand, said, “A report Accenture recently prepared for the United Nations Global Compact has found that 93 per cent of CEOs globally are facing 10 or more simultaneous challenges to their businesses, including climate change, rising energy costs, shortage of skills, inflation and price volatility.
“Through this unique collaboration with Lendlease, we are helping companies adapt their corporate and retail real estate for this changing environment, enabling them to meet sustainability and efficiency targets and provide environments in which their employees can thrive.”
Lendlease’s Podium Property Insights (PPI)
Lendlease will now extend the Podium platform into retail portfolios, with the introduction of a new augmented reality capability that creates immersive retail experiences for customers.
The PPI platform will house the data that enables landlords and tenants to make informed data decisions, partnering together to increase foot traffic and dwell time through new offers and experiences within the digital/metaverse layers of their physical assets.
Chinese New Year trial
Over the course of the four-week trial in Singapore, 10,000 wallets were created via a mobile app and 29,000 offers were collected and viewed across 50 participating tenant stores. Accenture research has found that approximately two-thirds of both in-store and mobile shoppers believe that technologies and innovations improve their shopping experience.
William Ruh, Lendlease’s Digital CEO said, “The pandemic has caused disruptions and set in place new trends across both workplace and retail.
“The aim of our collaboration with Accenture is to embrace these new trends, understand the human needs behind them, and use those insights to reimagine our built environment and how we interact with it. We believe that blended reality has a key role to play in creating the best places of the future” he said.
