- Project consists of 22 apartments across 20 levels
- Construction started in 2018 after a design change
- Most of the original buyers were transferred to the new proposal
After four years in the making, Optimus Development’s 31 Broadbeach apartment project has been completed.
The $65 million development has delivered 22 apartments across 20 levels, which includes 14 full-floor apartments, six half-floor apartments, a two-storey penthouse and as an ode to its location, an elevated ground-floor beach house.
The site was previously occupied by Bel Brae, a 1970s-style unit block. Originally, developer Reed Property Group wanted to transform the site into a 16 apartment tower 12 storeys higher, however, local marketing specialist Andrew Bampton introduced Optimus to the site and suggested a different approach.
“In hindsight now, with the changes we introduced with 31 Broadbeach made it a market-leading development of its time, tapping into a new era of upmarket coastal living that is proving so popular with buyers at present,” said Mr Bampton.
“The original proposal didn’t optimise the potential of this prime site on Broadbeach Boulevard overlooking the beachfront in the heart of Broadbeach. Through our input, we brought a great deal of local knowledge to the developer and the results speak for themselves.”
Andrew Bampton, Gold Coast marketing specialist
Together with Woods Bagot Architects, Carr Interior Design and managing consultants Trenert, a new design was conceived for 31 Broadbeach.
“The focus for us was to create a premium coastal residence with large yet cosy living spaces that take advantage of the uninterrupted ocean views and that meet the needs of buyers looking for a true home by the sea,” said Mr Bampton.
“Through an expression of interest period with buyer consultation, we designed the building to have a roof-top pool, basement parking instead of a car lift or car stackers, 2.7 metre ceiling heights, extensive joinery offering more storage than units normally supply and direct lift access into the apartments with destination security.”
Most of the existing buyers for the original proposal were successfully transferred, with construction beginning in 2018. McNab Constructions were engaged to deliver the project with construction completed and apartments settled in October 2020.
“When this project was first proposed, we hadn’t seen much development activity in Broadbeach for several years,” said Mr Bampton.
“You could say 31 Broadbeach, with its eye for style, design and resident amenities, was one of the first in a new wave of developments of this calibre to kick off the current cycle that we are enjoying.”
Mr Bampton concluded by remarking that 31 Broadbeach was one of his most rewarding projects and says taking on local expertise when designing the development resulted in a successful project.
