Oliver Hume expands to South Australia
The Victorian-based property services group Oliver Hume has already launched two land projects on behalf of developers since expanding to South Australia, citing the state’s potential for future growth. Image – Canva
  • Since expanding to South Australia, Oliver Hume has launched two land projects with a value over $350M
  • Company cites potential for future growth as reason for expansion, explaining migration trends are driving high demand which will only increase once borders reopen
  • Adelaide awarded Australia's most liveable city, affordability and lifestyle advantages supporting strong sales performance says Julian Coppini

Real estate services group Oliver Hume has recently expanded into the South Australian market, launching over $350 million of land.

The company has chosen to extend their services into South Australia, recognising the state’s significant potential for future growth and expansion.

Oliver Hume surfacing in SA market

Oliver Hume is a property services group who manages the marketing of land projects for Australian developers, and are particularly present in the Victorian and Queensland markets.

Leading Oliver Hume’s expansion into the South Australian market was the launch of the Springwood master-planned community.

The residential development, planned by Wel.co, features over 1500 lots with land starting from $147,000.

Oliver Hume’s second South Australian project was then launched in November in partnership with property developer Villawood, showcasing over 700 lots in Adelaide’s northern suburbs.

Demand rising as migration attracts buyer

Oliver Hume Chief Executive Officer Julian Coppini said a strong team of seven South Australian representatives has already been established to support the company’s future growth in the market.

Mr Coppini expressed the company’s excitement for their introduction to the South Australian space.

“South Australia’s best days are ahead of it, and we can’t wait to be a part of the journey to full potential.

“Oliver Hume’s inhouse research teams have developed a deep understanding of the growing South Australian residential market and its opportunities and challenges.”

Julian Coppini, Oliver Hume CEO

Mr Coppini said new land projects are in demand in the growing state, attracting the attention of local and non-local buyers alike.

“There’s a great southern migration happening, and a lot of young people and skilled professionals are deciding to call Adelaide home.

“The city offers secure employment opportunities for young professionals in thriving local industries and businesses, with incredible laneway bars and amazing restaurants to enjoy in their downtime,” said Mr Coppini.

Ambitious plans for Australia’s most liveable city

Adelaide has been held in high regard as of late, being awarded the title of Australia’s most liveable city by The Economist Intelligence Unit’s Global Liveability Index 2021.

The accolades kept rolling in with the city also ranking third on a global scale, with full marks for healthcare and education and an impressive performance in stability and infrastructure.

Mr Coppini described the city as offering an incredible balance for buyers, highlighting vibrant social scenes and picturesque wine regions and breathtaking natural landscapes.

“Adelaide has tremendous affordability and lifestyle advantages and we expect demand will continue to grow once buyers aren’t restricted by international and interstate border closures,” he said.

Julian Coppini
Julian Coppini, Oliver Hume CEO. Image – Oliver Hume

Adelaide broke the land sales record in 2020 with over 3,700 lots sold. The city remains on the path to another strong year with various buyer groups, including returning expatriates, keeping demand afloat.

“The resumption of international travel and migration throughout 2022 is expected to provide an uptick in activity. South Australia is in a perfect position to capture an increasing number of buyers looking at opportunities across Australia or being priced out of other markets including in Melbourne and Sydney,” Mr Coppini said.

“Large infrastructure and manufacturing projects of national significance, such as the AUKUS submarine deal, herald a new era of employment growth, manufacturing, innovation and economic development for South Australia.”

Julian Coppini, Oliver Hume CEO

Mr Coppini acknowledged Oliver’s Hume’s South Australian journey is only just beginning and said the company will continue to work with national partners including the Urban Development Institute of Australia (UDIA).

“We are committed to developing long term relationships between the Oliver Hume team and everyone in the Adelaide market.

“We’re also excited about the role Oliver Hume can play to create more local, stable jobs and career pathways for South Australians in the property industry,” said Mr Coppini.

“Our plan is to support a growing pipeline of projects across metropolitan and regional areas and provide incredible places for South Australians to live, work and raise a family,” he concluded.

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