- Apollo Auction's Justin Nickerson said Fridays are the best days for auctions in terms of attendees and clearances
- Apollo's top sale was a $12M Gold Coast property held on a Wednesday
- Agents have been required to pivot when on-site auctions were banned across much of Australia
The days of Saturday being the primary day for auction are over, suggested Justin Nickerson, director of Apollo Auctions.
Okay then, the number one day must be Sunday? Incorrect.
Mr Nickerson said Friday is actually the best day based on clearance rates, average bidders and average attendance figures, however, he has found successful auctions can be held any day, especially given technological disruptions facilitating flexible auction viewing options.
“The reasons for this are predominantly due to more flexible auction practices, such as the growing popularity of online bidding and in-rooms auctions, but also more people working from home, which means they can bid at auction any day of the week, including from their home office if necessary,” explained Mr Nickerson.
He added that Saturdays were not practical days for auctions.
“However, Saturday was never really the ‘best’ day for auctions in my opinion, because of the competing obligations of buyers on the day, such as kids sports or birthday parties.
“For agents, Saturday auctions also mean they miss out on the best day of the week to meet new buyers and sellers at open homes.”
Mr Nickerson’s most successful auction was held at 10am on a Friday for a Palm Beach, Gold Coast property.
It sold for $12 million under the hammer.
Agents pivoting their sales strategies was something prevalent during the wave of lockdowns across Sydney and Melbourne where despite the disruption, online auctions still attracted high clearance rates.
Edward Hobbs of Biggin & Scott told The Property Tribune among the biggest lessons for agents from Covid was to pivot and be open-minded – which included the drastic changes when on-site auctions were banned.
