cocktail bar
Free cocktails are up for grabs as part of FOMO Friday. Image – Canva.
  • Will run from Friday 14 May to 4 June
  • Many freebies from various retail and hospitality venues will be available
  • Expected to boost CBD businesses

As part of an initiative to encourage Melbourne workers to return to the CBD, the City of Melbourne has launched FOMO Fridays in a partnership with the Victorian State Government, the Property Council of Australia and the Australian Retailers Association.

The initiative falls under the City of Melbourne’s $100M Melbourne City Recovery Fund, which calls on people to “Get to the City or get FOMO”.

FOMO Fridays will run from Friday 14 May to Friday 4 June and follows a similar program introduced by the Property Council itself earlier in the year.

King & Godfree hampers will be available in Carlton along with free cocktails at one of four venues in Chinatown along with free doughnuts in Bourke Street Mall.

Major retail centres will deliver activations over the four FOMO Fridays which includes free express manicures and cupcakes at Myer, free glass and food at The Strand and GPO, fortune-telling at QV Melbourne, a pop-up night market at the District Docklands along with various other freebies at Southgate and Melbourne Central.

Numerous business offers will be available such as 20% off at retailers including Wittner shows and Mouhe jewellery, a buy-one-get-one-free movie ticket deal at Kine Cinemas and numerous other deals. Additionally, Wilson Parking will give a 25% discount.

Lord Mayor Sally Capp is excited about the initiative, believing it is a win-win for consumers and CBD businesses alike.

“Trackies and Zoom meetings will be unofficially banned as FOMO Fridays gives all workers another reason to return to their city workplaces and end the work week on a high,” the Lord Mayor said.

“FOMO Fridays is a great way to reward city workers returning and provide a major boost to retail and hospitality businesses across the City of Melbourne. Every extra person in the city is a chance for local businesses to get another dollar in the till.

“The buzz is coming back to Melbourne and we want everyone to come and experience the best of what’s on offer from FOMO Freebies to AFL games and some of the world’s best theatre and entertainment.” 

Lord Mayor Sally Capp

Danni Hunter, the Victorian Executive Director of the Property Council, says the initiative will make Fridays the best day to come to the office, with the opportunity for Melbourne CBD workers to be “spoiled” by freebies and discounts along with catching up with friends and colleagues.

“Getting people back into the city to work and play will help supercharge our economic recovery and give a real boost to reasserting Melbourne’s CBD as the best city centre in the country.”

“What started as fabulous has now become FOMO and the Property Council couldn’t be more excited to be partnering with the City of Melbourne and Australian Retailers Association as we pump up the city on Friday.”

Danni Hunter, Property Council Vic

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