Mastering your home sale Expert tips for choosing the perfect real estate agent
Test an agent’s communication skills for clarity and responsiveness, indicators of genuine commitment to working with you. Image: Canva.
  • List down what you are looking for in an agent.
  • Ensure that they communicate in a timely and effective manner.
  • The best real estate agent for you is one that you are comfortable around.

Selling one’s home is a herculean task involving time and effort. From pricing to finding a suitable real estate agent, individuals can often find themselves overwhelmed with an ending number of decisions to make.

Here are several tips for finding the real estate agent best suited for your needs, courtesy of LocalAgentFinder, the top internet platform connecting landlords to real estate agents.

Know your needs

You must understand your needs and wants before sourcing a real estate agent. In doing so, you will be better prepared to find a property agent who grasps any specific concerns or difficulties you may encounter throughout the sale.

For example, you should find an agent with experience selling similar properties when selling heritage-listed real estate.

One way to plan for your search is to draw up a criteria list detailing the needs of your property and what you desire in an agent.

Experience and expertise are paramount

It is critical to find an experienced real estate professional who knows the state of play of the location where your property is situated. A real estate veteran will be an expert negotiator with in-depth knowledge of local trends, neighbourhood intricacies, and property values gleaned from years of experience.

With the real estate landscape constantly in flux, it is imperative to have an agent who is up to date with the latest trends and can provide the best strategy for selling your property.

Perth Realty Group senior sales executive Prash Nayar says one should never forget to enquire about an agent’s marketing strategy.

“Ask for their recommended marketing strategy based on your property features and price estimate. Every agent offers a different strategy,” he told The Property Tribune.

“Ask them for case studies and how they have proven success. How confident are they in applying this to your home? All of these matter.”

Check referrals, reviews, and ask the right questions

Personal testimonials and online reviews can help you gauge an agent’s abilities. Feedback from those who have had similar property requirements is especially valuable.

Book appointments to meet with your top three choices upon short-listing potential agents. This will allow you to compare the professionals to make an informed decision.

When speaking with the agents, remember to ask the right questions, such as who will conduct the home viewings, fee structures, and how similar properties have fared in the market.

Nayar also recommends that individuals visit the real estate agents’ home opens.

“Mystery shop their home opens. Find out how they operate and communicate with buyers. This will tell you everything you need to know about how they will sell your home, deal with your clients, present documents and collect information for reports.”

Evaluate their communication skills

In the dynamic realm of real estate, communication is king. Punctual and clear communication can differentiate between a seized opportunity or a lost sale.

Before contracting an agent, test their communication skills by noting their responsiveness and how articulate they are. A timely response often indicates an agent has a genuine desire and commitment to work with you.

Importantly, Nayar comments that you must be comfortable around your property agent.

“How is their rapport-building skill, and how much do you enjoy being around them? A lot of people forgo this for track record and sales success.

“It is vital to remember that you will spend approximately 90 days with this professional, and they will have access to your home. How do you feel being around them, and how does that translate to success for your property?”

“Selling is a transference of emotions; if your agent fails at that during their initial meeting with you, look elsewhere.”

Prash Nayar, Perth Realty Group Senior Sales Executive

Negotiate on commission

The commission here refers to the percentage of the selling price a real estate agent receives for selling your property. Never shy from discussing commissions. Though some may feel uncomfortable doing so, knowing your financial commitment prevents confusion later.

Some agents even provide flexible commission structures, particularly for repeat clients. Platforms like LocalAgentFinder are helpful here, enabling you to research and compare commissions real estate agents charge upfront.

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