The app aims to make the off-the-plan property land releases process smoother for all parties. Image Supplied.
  • Release.Me is designed to give buyers a fairer playing field
  • Many homebuyers need to visit sales offices to secure new land
  • Buying a property shouldn’t be like 'buying tickets to a Rolling Stones concert'

As The Property Tribune reported in July, a new online platform has been launched that aims to disrupt the process surrounding off-the-plan property releases.

Release.Me aims to give buyers a fairer playing field by shaking up the ‘first come, first served’ model.

The proptech allows developers and agents to hold land releases online by employing an algorithm that allocates property fairly.

This provides an alternative for those who spend weekends turning up to sales offices, only to miss out on. It is also a way to continue selling off-the-plan while much of the nation is under lockdown or significant restrictions.

Amber Keogh, Release.Me National Manager, said buying a property shouldn’t be treated like ‘buying tickets to a Rolling Stones concert’ – some buyers can’t always get what they want.

“So many buyers are tired of spending their spare time lining up for a piece of prized real estate only to be disappointed,” she said.

“Release.Me gives every buyer the same opportunity to secure a property, from the comfort of their own homes – and offers a fair, transparent and stress-free customer experience.”

Amber Keogh, Release.Me National Manager

Ms Keogh added that the platform doesn’t just benefit buyers but streamlines the property release process for agents and developers, which reduces the time from release to contract signing, as the platform takes care of the process from releases until contract signing.

This handles the peak in workload while reducing the cost usually associated with a release.

The platform also collects and collates buyer preference data which provides valuable insights to developers and agents.

Your Land Developments has adopted Release.Me as part of their release process for Officer Fields community, located in south-east Melbourne. Sales Manager Kristian Sartori said the experience was fairer and easier.

“Our customers have told us that Release.Me eased the stress associated with purchasing land and gave them the time to make a well-considered and informed choice,” he said.

“With customers able to select multiple lot preferences, we are provided with information on what buyers are looking for and how we can better cater to their needs.”

The launch of the platform comes as proptech has seen a sharp rise in startups across the residential scene, with entrants leveraging technology to help solve challenges for both businesses and consumers.

This includes Openn Negotiation and the Proptech Group, both ASX-listed companies.

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