Realty.com.au and REIP
Realty.com.au homepage. Screenshot.
  • Realty.com.au has 3,000 agencies
  • REIP has 4,000 member offices across Australia
  • 500 geo-mapped Facebook pages help boost organic search results

Social-media powered real estate platform Realty.com.au has forged a new partnership with Real Estate Industry Partners (REIP).

REIP has 4,000 member offices across Australia, who describe themselves as a “collective of real estate industry leaders who are committed to uniting and empowering the industry”, with a particular focus on innovation and technology.

Shareholders include Ray White, Harcourts, Century 21, PRDnationwide, Raine & Horne and Barry Plant.

Realty has created a free service for agents and sellers with 500 geo-mapped Facebook pages to help boost organic search results for property listings.

The platform apparently hosts 3,000 agencies, and users have the option to add a budget to the listing to further enhance exposure. A reporting back-end allows users to see who has viewed the property, which then brings in the option to use remarketing.

Remarketing involves ‘following people around the internet’ as they are on various sites, having previously visited the target website.

Real estate coach and Realty board member Michael Sheargold said this platform is what the profession has been looking for.

“A new and fresh approach to connecting agents, properties and consumers where they are ‘living’,” Mr Sheargold said.

“People don’t go online, they live online. With Realty’s social search activation strategy as a platform gives agencies the ability to enhance their social media presence with ease.”

Michael Sheargold, Realty board member

Michael Sheargold
Michael Sheargold. Photo – LinkedIn.

Mr Sheargold is excited about the partnership with REIP.

“This dramatically speeds up the opportunity to help their member agencies tap into the social feeds of their potential clients,” he said.

“We are looking forward to what this means to the profession and clients long-term.”

REIP CEO, Sadhana Smiles said partnering with Realty should provide some great results for agents and sellers.

“Realty is a platform which is tapping into an untouched landscape, an area which buyers and sellers plus landlords and tenants will benefit hugely,” Ms Smiles said.

“Traditional portals provide the results to active house hunters, while the Realty platform offers both traditional portal search functions plus modern technology via social media, targeting a much wider reach.”

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