- The merger represents a network that sold $16B worth of residential property
- Belle acquired Hocking Stuart last year
- Acton currently has 20 offices across WA
52-year old Western Australian property agency Acton has announced a strategic merger with Belle Property as part of a national and international expansion plan.
Acton Managing Director, Travis Coleman, told The Property Tribune the merger represents an exciting time, noting it opens up countless opportunities for all involved.
“This merger makes Acton part of a network that transacted $16 billion worth of residential house sales annually,” said Mr Coleman.
“For our people here, it means more networking, training and marketing opportunities and provides a platform for growth.”
“We’re thrilled to welcome Acton into our innovative agency model, and in doing so create Australia’s first premium national real estate network,” said Belle Property Group CEO, Peter Hanscomb.
“The merger mimics our 2020 acquisition of Hockingstuart and proudly connects three powerhouse brands to grow our national footprint to more than 160 offices.”
Peter Hanscomb, Belle Property Group CEO
Belle Property opened an office in Broome earlier this year, their first Western Australian office.
The merger with Acton adds another 20 offices to the group’s west coast portfolio and provides a springboard into premium Asian markets.
The 20 offices mostly cover the Perth metropolitan area and include four Acton South West offices in Busselton, Bunbury, Dunsborough and Margaret River.
Mr Hanscomb added the merger is a win-win for all parties.
“The local Western Australia market will get the spotlight it deserves through our network’s extensive national reach and exclusive partnership with Leading Real Estate Companies of the World, while Belle Property will gain greater connectivity to important Asain markets by operating in the same business timezone.”
Acton will continue to operate independently while offices and teams will be integrated and supported by the brand’s award-winning corporate teams and training programs.
Partnership moves
The Acton-Belle Property announcement follows a similar one last month between Perth’s high-end property agency Mack Hall & Associates, who has partnered with Knight Frank.
“Our partnership with Mack Hall will increase our business capability in the luxury market and enable us to provide the best prestige residential offering available in Perth to our current and future clientele,” said Knight Frank’s Head of WA Craig Dawson.
