Could virtual open homes become the new norm? Image: Canva
  • Virtual Tours Australia and real estate franchise RE/MAX have formed a partnership
  • 3D virtual home opens will now be available to clients of RE/MAX
  • The real estate sector is experiencing the effects of the digital transformation brought on by COVID

COVID19 has fast forwarded the digital revolution on a global scale and the real estate sector is not immune to this change. 3D virtual home opens are the product of a new partnership between Virtual Tours Australia and real estate franchise RE/MAX.

Virtual Tours Australia CEO, Josh Callaghan, says the partnership highlights changing ways that buyers and renters are engaging with real estate online.

“In the past nine months, property consumer behaviour has changed significantly with the ability to provide unrestricted access to view and experience a property now more important than ever.

RE/MAX like many in the real estate market has offered virtual tours for a while. The more advanced 3D virtual tours are a new innovation they are adding to their online presentation, adapting to the changing sector.

Managing Director of Virtual Tours Creator Tom Dorawa also experienced the shift in the real estate market. He recently appeared on the PropTech panel podcast.

“COVID probably was a big eye-opener for any industry. But the virtual tours are nothing new, they’ve been here since the ’90s or even before.”

3D virtual tours enable agents to host virtual home opens and inspections for their customers 24 hours a day.

Virtual tours provide access to customers under lockdown restrictions or simply to those from the comfort of their own home.

They have the added benefit of opening the market to potential interstate or international clients.

Chris Chapman, the RE/MAX Australia Finance Director, said their partnership with Virtual Tours Australia was essential to the franchise’s ongoing digital transformation.

“VTA brings a one-click … solution to RE/MAX agents, increasing efficiency, and reaching more buyers and renters more quickly.”

RE/MAX Property Manager, Faith Williams says, “By using strong and professional marketing tools such as 3D virtual tours and quality photography, I have increased interest in my properties by up to 70%.”

Could 3D virtual tours be the new norm for the real estate sector?

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