- REA Group unveils their new data business called PropTrack.
- The new business aims to deliver a distinctly modern data business to its customers.
- REA says this is an important development in the company's growth strategy for data provision.
PropTrack is the new property data and automated valuations business announced yesterday by REA Group.
Evolved from Hometrack, PropTrack looks to combine property data, sophisticated valuation technologies (such as advanced machine learning), and behaviourial data created in real-time to deliver effective market intelligence, more accurate valuations, and comprehensive data solutions to its customers.
REA Group Chief Audience and Marketing Officer, Melina Cruickshank said PropTrack is an exciting step forward in the company’s evolution.
“PropTrack underpins REA Group’s growth strategy to provide the richest content, data and insights to our customers, enabling decisions to be made on the most up-to-date, relevant and comprehensive real estate data available.”
Brendan Darcy, CEO of PropTrack, said the transition to PropTrack was an exciting milestone to more accurately reflect the breadth of expertise that the business will provide moving forward.
“Our new products will help our customers create a competitive advantage through the use of expert analysis, market reports and a suite of powerful data-driven solutions. Customers can expect market-leading predictive analytics and insights embedded into all of our new product innovations.”