- Stockland has launched Dreamcatcher
- About a quarter of Australians are thinking about renovating
- Users can be assigned a DNA profile
To assist customers with an interior design boom, property developer Stockland (ASX: SGP) has launched a new tool.
Research shows that 71% of Australians are rethinking what kind of home they wish to live in while just over a quarter (26%) are thinking about renovating.
To assists with this surge in interior design, Stockland has launched Dreamcatcher – named after the 1.2 million Australians who are in the early consideration phase (“dreamers) of the home buying journey.
With Australians spending about $1 billion a month on home renovations and improvements, Dreamcatcher combines design concepts with real images that prospective buyers can browse, share and pin onto an intuitive style board.
This can then help users to better conceptualise their design style and visualise their home before they commit to building it.
38% of Australians also said they have become less satisfied with at least one aspect of their home or neighbourhood, with 13% revealing they are considering moving entirely.
“Australia is a nation obsessed with home renovation,” said Sophie Pickett-Heaps, Co-Head Design at Stockland.
“As this appetite has continued to boom, partly fuelled by lockdowns and government stimulus like the HomeBuilder initiative, we have seen a record number of Australians invest time or thought into their home environment.”
Sophie Pickett-Heaps, Co-Head Design at Stockland
Users can navigate through Australian home design trends and immerse themselves in these spaces via 3D virtual home tours.
Using builders and stylists approved by Stockland, users can be assigned their style DNA profile whether it be Scandi Refined, Industrial Raw, Hamptons Retreat, Coastal Hues or Urban Edit.
“With upwards of two million Australians searching for home improvement ideas in any four-week period, Stockland’s new Dreamcatcher tool is designed to help Australians find their individual design style, no matter their experience level, from interior novice to renovation aficionado,” said Ms Pickett-Heaps.
Eve Gunson, an interior designer from Dot + Pop, said she’s excited to work with the developer on the launch of the platform.
“My personal aesthetic has been developed over the 10 years I’ve spent in the building and design industries, so I can’t wait to share some of my insider tips and tricks,” she said.
“I hope to inspire Australians across the country to develop their own unique style and to dream big when designing and planning their Stockland home.”
