- After listing on the ASX last month, Openn has done deals with various agency groups
- This is the first deal with a listing portal, allowing users to link through to live auctions
- The integration will be happening soon
CoreLogic‘s own property listing portal and research site OnTheHouse.com.au will integrate with ASX-listed live auction platform Openn (ASX:OPN).
After listing in the ASX last month, then signing deals with RE/Max and The Professionals, this new partnership will allow consumers browsing onthehouse.com.au properties to see the status of any online Openn auction in real-time, including the current bid.
From the onthehouse.com.au listing, viewers can then join the auction as a genuine bidder or simply register their interest in the property.
James Vaughan, Senior Leader, Product Solutions for CoreLogic said the partnership is an innovative new way for buyers, sellers and agents to transact transparently throughout the property negotiation process.
“Digital sales have been on the rise over the past 12 to 18 months, spurred on by the COVID pandemic as agents were forced to rethink their sales strategies and formulate ways to continue campaigns through the most unprecedented of times,” said Mr Vaughan.
“The partnership between onthehouse.com.au and Openn, and integration of portal and platform, is something we haven’t really seen anywhere else and provides buyers with a new, innovative, transparent and convenient way to negotiate property transactions and to bid on properties they love.”
James Vaughan, Senior Leader, Product Solutions for CoreLogic
Approximately 70% of Openn properties are listed with onthehouse.com.au, and the businesses expect this number to surge, due to the tie up.
“We’re excited to bring this advancement to market in partnership with onthehouse.com.au, given its large user base of active property buyers, sellers and agents,” said Openn’s Managing Director, Peter Gibbons.
“We’ve been experiencing rapid growth not only in acceptance but popularity of the online negotiation space as the market becomes more comfortable and confident with digital sales methods.
“There’s been a strong uptake from agents seeking solutions for a safe and transparent way to buy and sell a home. It’s also really exciting watching a final bidding stage on a property and now home buyers browsing onthehouse.com.au will be able to watch, bid and buy a new property within just a few clicks.”
The integration will be happening soon, according to a statement released today.
