Feet on sandy beach
Image: Negative Space
  • Seashells have been named as operator, making it their sixth facility
  • Pacifica Developments and Ausglobal Group purchased the Middleton Beach Site from Development WA
  • 80 + rooms to be built

Seashells Hospitality Group, one of Western Australia’s leading hospitality management companies, have been announced as the operator for the 80-100 room facility.

This will be the sixth addition to Seashells’ portfolio which includes facilities in Broome, Fremantle, Mandurah, Scarborough and Yallingup.

The 3700smq site will be developed in a partnership between Pacifica Developments and Ausglobal Group.

Holidaymakers will have the choice of one or two-bedroom spacious suits and have access to food and beverage experiences on-site alongside function facilities.

Paul King, Seashell’s Managing Director, has been keeping an eye for a site in Albany to add to Seashells portfolio for the past fifteen and on a personal level is delighted to have secured the waterfront location.

“My grandfather was one of the 40,000-plus Australian soldiers whose last experience of their country was in Albany before they sailed from King George Sound for Gallipoli in 1914, “ Mr King said.

“I’ve been visiting Albany since I was a kid and have great memories of family holidays with siblings, parents and grandparents, caravanning at Emu Point,”

“I’m excited about continuing my relationship with this incredible part of the world and working with our partners in developing and operating a multi-faceted hotel on such a magnificent beachfront location – it really doesn’t get much better” Mr King said.

Paul Papalia, State Tourism Minister, hopes the site become a new icon of the region.

“Middleton Beach is one of WA’s best beaches and is increasingly becoming a prime tourist destination, but it has lacked a landmark hotel with beach frontage,”

“This new hotel is the missing piece of the puzzle to transform Middleton Beach into one of the Great Southern region’s most attractive tourist locations.”

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